Whether pop-culture, work, local or global news, or the brands I use and wear, Twitter is a great social networking tool and search engine. I can typically find the latest information about pretty much any topic. Of course, this also includes updates from the companies and businesses I care about.

The thought of gaining hundreds of millions of leads through a free social media platform sounds intriguing. But how do you ensure you’re generating unique content those people will want to interact with?

In this guide, we’ll answer that question and many others, including what a Twitter marketing strategy is, how you can utilize Twitter for your business, and what tricks and tips you can use to help you improve your marketing strategies on the platform.

Let’s dive in.

What is a Twitter marketing strategy?

A Twitter marketing strategy revolves around creating, distributing, and publishing content for your buyer personas, followers, and audience through the social media platform. This strategy aims to attract new followers and leads, improve brand recognition, boost conversions, and increase sales.

Designing a Twitter marketing strategy will require you to follow the same steps you would if you made any other social media marketing strategy.

So, you may be wondering what makes Twitter special. Why should you want to invest the time and effort in creating a profile and producing content for the platform?

What makes Twitter unique?

Twitter is a great marketing platform for several reasons. The platform:

  • Budget-friendly.
  • Allows you to create and promote branded content in seconds.
  • Increases your reach.
  • Allows you to give quick customer service and support.
  • It acts as a search engine tool for you to search for your competitors and their content to see which tactics they are using.
  • It can be used as a search engine tool for potential customers to find and learn about your company.
  • Allows you to interact with your followers, share the latest updates about your company, and address your audience.

Since we have reviewed what a Twitter marketing strategy is and what makes the platform unique, let us cover how you can utilize Twitter for your business. These tricks will help you boost conversions, create lasting relationships with your followers, and improve your brand awareness.

Advertise on Twitter.

Advertising through Twitter is an excellent way to reach your audience. This will allow your tweets to be easily discoverable by thousands of people, helping you increase your influence and following. You can achieve this through promoted tweets or Twitter Ads.

Promoted Tweets

Promoted tweets make your tweets visible in the Twitter streams or Twitter search results of specific users. This is an excellent idea for anyone looking to get more people on a particular webpage. Your business will spend on a monthly fee as long as you are promoting a tweet.

Twitter will include your promoted tweets in a daily campaign targeting the type of audience you want to reach, as previously shown in your settings. All Twitter users can engage with Twitter Ads the same way they would with your organic content.

Twitter Ads

Twitter Ads is an excellent option if you use different types of tweets to achieve one goal for your business. It is ideal if you are looking to grow your base of followers and brand awareness through the platform.

Your business can select between different objectives when it comes to your Twitter ads, including video views, app installs, and website conversions, as well as audience discovery for your campaigns. Of course, this decision will impact the price you will need to pay to implement your ad.

Drive traffic to your website.

Twitter can allow you to direct traffic to your website — there are several ways to include your website’s URL on your profile and add links to your blogs and web pages in your tweets. Here are a few ways you can use the platform to redirect traffic to your website to help you increase your conversions and sales.

  • Include your website URL under your bio on your Twitter profile.
  • Add links to your website in your tweets.
  • Retweet any post that includes direct links to your website and blogs other people have shared.  
  • Embed tweets on your site with a Twitter Timeline.
  • Set up Twitter Ads to direct users to a specific landing page on your site.

Get verified on Twitter.

You might decide to apply to get your Twitter profile verified, depending on the size of your company. Twitter says they typically only accept requests for account verification if you are in “music, acting, fashion, government, politics, religion, media, sports, business, and other key interest areas.” If Twitter approves your application and verifies your profile, a badge with a blue checkmark inside of it will show next to your handle. This symbolizes an authentic account.

Use images and videos.

When possible, try to add quality videos and photos to your tweets. It is proven that tweets with images outperform tweets strictly made of text. Pictures and images provide an interactive element in your content as Twitter users scroll through their feeds. Videos have shown to outperform tweets with images as well. Tweets with video content are likely to get an average of six times more engagement than tweets without them.

Videos and images are an excellent way to show your audience your product line or how to use an item you sell and make your content feel more personal. Plus, pictures and videos in tweets are proven to help you increase your engagement — and who wouldn’t want that?

Engage with your followers.

Diligently remembering to interact with your followers as your business grows and Twitter follower count increases are essential. This will help you create moments for your followers and audience members that feel personal and keep them returning to your profile, all while growing a sense of brand loyalty. For instance, if someone retweets your tweet or comments on your tweet, you can “Like” that person’s interaction or even tweet back at them with a response.

Check your direct messages regularly.

Like other social media channels, Twitter gives users a Direct Message inbox where they can interact with you in a private message regarding any questions, concerns, or comments they might have. So, make sure you check your inbox regularly, as this can show the type of customer service and support your business gets recognized for, as well as the kind of care you provide your followers and customers.


Twitter is a robust marketing tool and social media platform. Any business can take advantage of it. It can help you redirect more traffic to your website, increase brand awareness, interact with your audience, build personal relationships with your followers and customers, boost conversions, and increase your sales. So, consider Twitter for business tactics and the marketing tricks and tips mentioned above and start sharing content on Twitter to help you build your business today.

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