12 Ways To Write Blogs Using SEO That Ranks on Google in 2021

Karan Shah
September 27, 2021

If you're a blog writer, you know how much time it can take to create a blog.

Starting from topic selection and researching to write the blog and press "Publish," the process is tiring and takes a lot of time. Therefore, if your blog post doesn't generate the traffic you want, it can be a major letdown.

Luckily, there's a way to fight low traffic: Search Engine Optimization. As marketers, we're constantly aiming to create content that will rank highly on Google, and SEO is the connection that'll help you get there. But the ultimate question is: How do you incorporate that into your content?

Don't worry — we're here to help you. In this article, we will find out 12 ways to write blogs using SEO that ranks on Google in 2021.  

According to one 2020 Search Engine Journal study, the clickthrough rate for websites in the first position on the search engine results page (SERP)is 25%. This number comes down to 15% for websites in the second position and further down to 2.5% for websites in the 10th position. The number keeps getting lower as you move to the second and third page of Google. 

Meaning if your website is not on the first page, there’s a tiny chance users/customers will find your website organically. Rare visits to your site mean fewer opportunities to generate leads, which ultimately leads to less revenue.

Another best strategy you can use is investing in advertising to get those potential customers to your site. But that will cost huge money. If you want to save money or if you’re on a tight budget, why not invest time in SEO writing? It’s free and will definitely bring you traffic for much longer than an advertising campaign would.

12 ways to write blogs using SEO that ranks on Google in 2021

1. Value your headings 

Headers help Google’s web crawlers know your blog post and the different sections within it.

Try to think of the crawlers as readers who are looking through your blog. They want a summary of what your article will cover; that your H1. Then your H2s, H3s, H4s break down the subtopics within the piece.

So, your subheaders should reflect the content in the body and include high-intent keywords. When you use the right keywords, which means your target audience is using, you have a better chance of ranking on the SERP.

2. Create your content for featured snippets

Featured snippets on Google have indeed the most direct answers to search any queries. For instance, if I were to search, "How do you write a blog that converts?" Google will sometimes use a featured snippet to show you the best answer.

Let’s look at a featured snippet example on SERP

If you want to get a featured snippet on Google, you’ll have to write answers to the question meticulously and succinctly.

Let’s say. For example, the most direct answer indeed search term is "How to screenshot on windows 10," you can put "How to Take a Screenshot on a Windows 10 PC" as your H1 or H2, followed by the procedure in a bulleted list.

After completing that, remember to include part of the question in your answer. You have to start the article with the following: "To take a screenshot on your Windows 10 PC, check out the steps…."

Also, start  each sentence with an actionable verb, like "click" and "select."

3. You’re writing for humans, not for search engines

Considering all the SEO guidelines, we forget that when a user searches on Google, they try to get an answer or solution for their problem. The best way to enhance our chances of ranking is by creating high-quality blog posts.

High-quality blog posts include; in-depth answers, scannable sections, correctly categorized subheaders, and visual aids.

Always keep your buyer’s persona, image, simulation, challenges, and interests in mind. It’s also vital to select topics that will reverberate with your potential customers and engage in their pain points.

4. Add keywords in your meta description.

If you’re not adding meta descriptions to your post, you’re probably not giving enough exposure. Let's understand why meta descriptions are important. 

Meta descriptions are one more area where Google crawls to determine search rankings. Meta descriptions are 120-155 words descriptions, you'll find underneath the title of a result.

Meta description example for “what is demand in economics”

Use meta descriptions to brief what your post is about, and remember to:

  • Keep it short.
  • Use one to two keywords.
  • Make your meta descriptions compelling. Remember, there are going to be several others. Similar posts to yours, so you’ll want your description to stand out above the rest.

Almost all content management systems (CMS) have meta description boxes built-in, so you likely won't have to look far to use the function.

5. Put alt text to images

When adding an image to your post – featured or body images – you need to add alt text.

Alt text explains what's in the photo and helps Google understand why the photo is in your post.

Let’s say for example your article is about online meetings, and you include the following image:

The alt text should read something like, "Businessman/team attending an online meeting holding a cup of coffee at a desk.”

This sentence is detailed and includes the main keyword, "online meeting." So, it doesn’t matter if the reality is this is a stock image, you can create a description that aligns with your blog post. 

6. Do Keyword research

Google processes over 70,000 search query a second. It’s shocking, right?

If you want to cut across your SERP clutter and outrank your competitors, you have to target the specific keywords and phrases your prospects are searching for. Through this way, they will find your content and website. You

Use keyword research tools like Ahrefs and Google Keyword Planner. With the help of this tool, you’ll get the details on what users are looking for and how popular those queries are.

Check out this video on how Ahrefs can assist you in your SEO keyword research.

Keyword Research Tutorial: From Start to Finish

Also, with the help of Google Trends, you’ll find out what keywords are popular at any given time if searches are evenly declining over time for a particular keyword. The opposite is true for rising trends.

If you’re out of keyword ideas, you can get insights from your competition. You can use competitive intelligence tools to see what keywords their domains currently rank for. Only if these keywords are relevant to your business then only use them. 

Important Note: Remember to conduct keyword research from time to time to ensure your attention is on the right keywords for your target audience and not missing out on crucial ranking opportunities.

7. No need to stuff your blog with keywords 

The idea is to make your page fully optimized, not willful, Use keywords where it naturally fits, not need to force them to the point where your content is unreadable.

Use keywords but don’t overuse them in the blog post. Keep in mind and your goal is to answer the question/provide solutions to your audience. If your visitors are not satisfied with the answers, it will signal to Google that your post may not meet their needs.

8. Backlink to high-authority websites

As you develop your blog post, start linking your blog externally.

Linking to trusted websites offers readers more and better-reading material and expands their knowledge. It also shows search engines that you have done your research.

A solid way to strengthen your blog post is by linking to research-backed statistics from prestigious websites. Captivating stats helps you build a more compelling and concrete argument that will help you gain the trust ofhelp your visitors.

9. Create more scannable and longer posts

In this modern age of social media, most of the population has short attention spans, so you must thinkof that shorter blog posts are the way to go. But keep in mind, search engines like Google prefer longer, detailed blog posts.

The more content on the page, the more indication search engines have to figure out what your blog is about. With a piece of insider information, our team found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks. 

One downside of longer blogs is that they might saturate or just bore the readers. One great way to deal is by breaking down your content into bite-size, scannable chunks.

Turn a long sentence into two and keep your paragraphs to three sentences or less.

Remember to put bullet points – they’re great attention grabbers, especially on mobile devices.

10. Link to other pages on your site

Link to other pages or blog posts on your website helps search engines generate a correct sitemap. Also, your audience finds more of your content and gets to know you as a reliable, dependable, credible source of information.

Internal links to other valuable content keep readers on your site longer, reducing bounce rate and increasing your chances of conversion.

When linking to any pages on your website, or even outside sources, use natural language for your anchor text. Stay away from spammy or generic calls to action, such as " top-quality cheap mobile phones" or "click here."

Instead, you can use descriptive keywords that give readers an idea of what they will discover when they click on the hyperlink, like "Download your guide to copywriting."

11. Compress images for quick page load speed

Google rewards pages with quick loading speeds because it improves the user experience.

One big reason for page lag is large, heavy images. If you have various images in your post and each is over 100KB, that can heavily impact your page speed.

Don’t worry. There are free apps, like Squoosh. The app compresses images without affecting the quality.

If you think that your low ranking is due to slow page speeds, try Google’s PageSpeed site for a free analysis and get recommendations.

12. Design a link-building strategy

Link building is vital to your search ranking.

Why? Try to think of search results like a competition where the winners get the most votes. Every webpage that links back to you is considered a vote for your website, which makes your content more trustworthy in the eyes of Google. In turn, this will make you rise further up in ranking.

So, it's good to write posts that other websites or publications will want to hyperlink within their posts. To make your website's blog post more linkable, include high-value assets in your posts, such as original data and thought leadership.

Conducting interviews with experts is another effective way of leading traffic back to your website.                        

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