If your website is not getting enough organic traffic nowadays, it's time to change how you have been doing things.
Often, you have a lot of content in your hand but have no idea how to use them to your advantage correctly.
Now you might argue that you have a full-proof SEO strategy in place. While that's commendable, it's just not enough! Also, many times, we forget about the hidden gem in our hands- old content! So, yes, optimizing them a bit can also work heavily in your favour!
After all, having plenty of content at your disposal is a great thing. However, it becomes null once it fails to garner genuine traffic. This alone proves that doing full-on keyword research and implementing SEO strategies accordingly do not solely guarantee the excellent performance of your website.
There are a lot of other aspects to consider to ensure that your website keeps bringing in the people! Here are some great tips to get you started on that journey.
Make Your Website more user friendly
Earlier, people only visited websites to fish out information. While this core need hasn't changed, the way people interact with websites has transformed.
Nowadays, users want websites to be easily accessible, interactive and engaging. So you won't get away with carelessly stuffing information on your site. These factors play a significant role in determining how user-friendly your website is.
The math is simple. The more user-friendly your website is, the more people will engage with your content. This, in turn, will increase your organic traffi.
Now, what is organic traffic? The traffic comes naturally (free of cost) when people search on popular search engines like Google and Bing. When users perform an internet search with your chosen keywords, your business comes up in the indexed list. When people click on your website, you gain some organic traffic.
Take a look at the example below. Clicking on any of these sites will give them organic traffic.
For any site, it is crucial to gain organic traffic consistently because they are most likely to be the target audience for your business/content, which means a better translation rate.
We mean they are much more likely to subscribe/buy from you by a better translation rate. This translates to an overall improvement in your business.
Back to the topic of being a user-friendly website. What factors make a website user-friendly? First and foremost, your website should entail a mobile-friendly layout. As more and more people use smartphones, a big chunk of your target audience will probably use their phones to visit your website.
You ignore this, and you lose out on many potential customers, period. No matter how unique your content is, if your website is not easy to navigate, it is less likely to interest people.
Another factor is the website design. It has to be simple yet catchy enough to draw the visitor's attention. Simple layouts, organized information and a chatbot are all you need to assure visitors.
Complicated designs will mess up the user experience, which means they aren't likely to come back to your site anytime soon.
Now, to the more important question- How do you fix these issues?
No user will wait more than 3-4 seconds for your website to load. If your webpage loads slower than this, it is a significant concern. But you can take the help of GTmetrix to fix this issue.
GTmetrix is software that displays the speed of your website page load and other crucial information about the factors causing this.
Not only that, but it also recommends solutions to these issues.
Next, to further revamp your website, make it mobile-friendly. Google's new algorithm ranks websites based on their mobile friendliness. If you don't have that, your site will never rank higher on SERP.
But, hey, Google has got you covered. Head onto the Google Search Console, where you can test how mobile-friendly your website is.
Copy and paste the website link, and Google will tell you if you need to improve and how. Here are some moves to consider:
- Avoid flashes at all cost
- Make changes to your website to make it more responsive
- Use some significantly larger font
- Compress images and CSS
- No unnecessary pop-ups. Honestly, they do more harm than good.
The Curse of Broken Links
Did that come off strong? Well, that is how much-broken links damage your SERPs. Think of it like this- you have a link that has exactly what the searcher is looking for. But, instead, they are redirected to practically non-existent content!
When this happens repeatedly, it affects your website's overall SEO score. On that note, the mark of any good website is that it should be well-maintained.
This is where website audits come into play. This helps identify any broken link in your website. Once you do that enough times, your website's SEO rankings improve.
Now, how to identify and remove all the broken links?
Nowadays, many tools are available to find all the broken links on your website. We recommend using Google Analytics, which helps identify any broken links on your website sitting for one or two months.
Google Analytics will display all details you need. The analysis will contain all components, including the broken links are causing. These details can help you make an excellent strategy to fix these issues properly.
Targeting tricky keywords?
Performing your keyword research is crucial for determining a good SEO strategy. One thing to remember here- keywords with the higher competition are difficult to rank for. Here is an example.
You did your keyword research and chose some friendly keywords with very high keyword difficulty. Once you have finally released your blogs containing all these keywords, Google will have it as an option while ranking for those keywords. However, your site would have to compete with other popular and authoritative websites to rank for the exact keywords.
Who do you think Google will choose? It's not you, especially if your site is very new or not that authoritative.
We recommend targeting the long term keywords, especially if you are a new business or don't have much domain authority. Once you gain more power, then go after the head term keywords. Finally, you can start using more variations of these long-tail keywords to gain more traction. Now how does that benefit you?
Let's say you have a blog titled "How to get more Instagram followers organically". Now, you can use some variations of this title like "How to get more followers on Instagram organically", which helps you cover all possible bases and search terms that improve your SERPs.
And that's how you compete with the Wikipedia of the world!
On that note, Ahrefs is an excellent tool for checking the keyword difficulty. You have to type in the keyword, and the application will show you the keyword difficulty.
As you can see, this keyword is hard to rank for. Hence, using this one for ranking might not be a wise decision.
No backlinks on your website
We are not saying that sites cannot thrive without backlinks; however, it is good always to have a few good backlinks for your website. In addition, backlinks from solid websites or other popular search engines increase the reliability of your site.
Did you know that Google credits websites for having backlinks? Again, you can get help from a good link building agency for further input.
Building lots of backlinks can help boost your website's search rankings significantly. You will usually see that top-ranked websites have high-quality backlinks, thus creating an impressive backlink profile.
Here is how you can go about it:
Start commenting on other blogs.
This will help you gain more no-follow links with very little link juice, making for a great backlink profile. Follow these steps to build your backlink profile this way:
- Visit the leading blogs in your niche industry.
- Flip through their published articles. Then, make sure to read one entirely.
- Now scroll down to the comment section at the bottom and write a nice comment.
- Skip to a different blog and follow these same steps.
Get help from UberSuggest
UberSuggest is a great way to achieve more backlinks for those who don't know yet. Through this SEO tool, you can find out the backlink strength of your competitors. In addition, you can find out how many backlinks they have along with their sources.
Now all you have to do is reach out to these source sites and request backlinks. It's as simple as that! Here is what you will see once you type in your competitor link.
You have to click on the backlinks to see all the sources.
Bad SEO strategy
Now this one is a bit obvious. A poorly executed SEO strategy will be a significant deal-breaker any day!
Sure, keywords are essential, but it is also vital not simply stuff your content with keywords. You have to ensure that the keywords are fairly distributed in the article.
By the way, do you know many websites fail to rank because of this keyword stuffing?
Also, adding internal and external links and related images are essential, among other tasks. We are going to talk about this a bit later in the article.
As you can see, good quality content is a significant factor for your SEO performance. Here are a few steps that can help you to rank high on Google SERPs:
1: Install Yoast SEO
Yoast SEO is a simple WordPress SEO plugin. It also has a configuration wizard to guide you through the installation process. This plugin will
- Analyze your content for the correct usage of a specific keyword which is excellent for on-page SEO.
- Helps improve the keyword density of your content.
- Helps improve your meta description.
- Guides you into better usage of images for better content.
- Highlight all your hyperlinks.
Here is what an analysis by the Yoast SEO plugin looks like:
Install Google Search Console, Google Analytics, XML Sitemap
The absolute three essentials to a good SEO strategy. Google Search Console helps track your website's online presence.
On the other hand, an XML sitemap would allow Google bots to crawl through your website easily.
Google Analytics helps track your overall traffic. You can see what is working and what needs improvement. This page also helps to confirm your page with the Search Console.
3: Optimize for visitors, not just search engines
Confused? Let's say a user is searching for iPhone13. In 9 out of 10 cases, the user is looking to buy an iPhone13 rather than learn about it. Yes, there might be better iPhones like an iPhone 14, 15 or 16, but the user is searching for iPhone 13.
So, it is evident that even if you have the best content piece surrounding the latest iPhones and their quality, it will not serve many purposes. Why? Because the search intent here is not informational, it is transactional.
The bottom line is that you can have a perfectly SEO-optimized website and yet gain no traffic if the content doesn't help people. As you can see in the example above, it is imperative to know why people are searching for these terms. What is the intent behind it? You have to know it to give the people what they want!
4: Contextual Internal Linking
We have talked about internal linking before. However, it has to be contextual, meaning it should align with your current topic and should be able to provide some value to the users.
Suppose you are writing a blog about social media marketing. However, you already have a previously published blog on Instagram marketing. While social media marketing can give the user a general overview of the landscape, Instagram marketing is more specific. Therefore, you can write an introductory paragraph about Instagram and then provide a link to your Instagram marketing article accordingly.
On that note, ALWAYS remember that internal linking should always be strategic and help your users. For example, providing a link to Shopify in an article related to SEO doesn't offer any value because e-commerce has nothing to do with SEO. Committing this mistake will hurt your website rankings in the long run.
As you must have figured out by now, SEO optimizing your website is not a sure-shot way to gain consistent organic traffic. However, you can apply some or all of the techniques and monitor the above results. On that note, you need to be patient. You have to keep doing them to receive results constantly, and they won't be instantaneous. However, once you understand the reasons well and start implementing them, you will surely get the organic traffic you have been yearning for till now.