Deciding on a career path can be a daunting process. You are supposed to find something you enjoy while also factoring in things like supporting the overall lifestyle you want and long-term stability.
A digital marketing career is not necessarily the dream job most people aim for while in school. When you analyze the opportunities in this dynamic field, though, you will see that the digital marketing career path is nothing but positive and will continue to be so in 2021.
Before analyzing the pros and cons of going into a digital marketing career, we should briefly look into marketing evolution. If you are someone from the 1990s or early 2000s, you probably remember those excellent TV advertisements. A few of them were motivated, while many of them were a bit cringy.
However, most of them had a simple objective – they were created to make you aware of an item and try to influence you to buy it. Companies spend vast chunks of money towards advertising and marketing their products – it's their tactic to attract new customers and grow the customer pool. You might have already guessed that marketing is highly dependent on consumer trends.
The Digital Marketing Job Role Is Constantly Evolving
A digital marketing career is so exciting that it is constantly changing as different platforms get introduced. A digital marketing manager is always looking out for change in trends and seeing how they impact discoverability.
Building experience in digital marketing involves just about every part of a brand's presence online. As search engines bring out new updates, digital marketing managers analyze how they impact site rankings. From there, the entire marketing team works in unison to create a strategy.
Why Digital Marketing Jobs Are the Future
With traditional marketing still holding its place globally, digital marketing quickly takes over thanks to affordability and analytics.
Marketing managers can now see exactly where people are coming from, what they're doing on the website, and which strategies produce the highest ROI. This data-driven method makes it easier for professionals to prove their worth and for leaders to see which strategies are most effective.
- Email Marketing
Email marketing is pretty self-explanatory — you send emails to target audiences. It's that targeting, though, that requires specialized skills.
Marketing emails are sent to lists and lists of customers and prospects to generate business and promote awareness of products and services. They are also frequently sent out to engage audiences, even when there's no complex sale. The email marketer's job is to test different subject lines, text, and formats to see which emails get the most attention.
The average salary for Email Marketing Manager: $65,834 = INR 47,82,950
- Search Engine Optimization (SEO)
No matter what your experience may be, Search Engine Optimization will play a significant role in digital marketing. It's the foundation of every piece of content written since all content has one goal: discoverability.
The digital marketing career prospect for SEO specialists is high. There is a rapidly growing need for experts who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics. Professionals must cover these bases all to maximize online traffic.
The average salary for an SEO Manager: $62,621 = INR 45,80,832
As you gain digital marketing experience, you will notice just how much writing is a part of the process. Copywriters create a wide range of content, including taglines, product descriptions, emails, ads, and more. They even make non-digital content like direct mail and video scripts.
Copywriters demand a strong writing background, but to exceed that, they must be curious and creative. Their job works around getting people to pay attention in a world full of distractions.
Average salary for Copywriter: $58,465 = 42,76,814
- Content Writing
At first, glance, copywriting and content writing may look like the same digital marketing role, but as you start with digital marketing, you'll see that they have two different roles.
Content writers focus chiefly on longer-form content that brings readers to the website and treats them throughout the sales cycle. They create case studies, blog posts, whitepapers, and eBooks that educate readers and keep them coming back for more.
The average salary for a Content Manager: $56,779 = 41,53,480
- Social Media Marketing
It is no secret that social media marketing is a massive part of digital marketing. Social media managers promote brands on Facebook, Twitter, Instagram, Linked In, and others.
Social media managers organize campaign strategies, graphics, and videos. They analyze user trends to get their content in front of the right people. It's a job that combines writing, design, and project management and often requires the ability to work odd hours to reply to incoming messages. Experience in digital marketing and growing communities is a must.
The average salary for Social Media Marketer: $50,473 = 36,92,185
The field of advertising has changed drastically over the past few decades, with digital advertising taking a dominant digital marketing role.
Advertisers are responsible for matching the right items to the right audiences. They create relationships with media brands and companies to determine what types of content will work best for each channel and negotiate rates and terms that work for both parties. Digital advertising contains a great digital marketing career prospect for competitive creatives seeking a fast-paced, people-oriented environment.
The average salary for a Digital Advertising Specialist: $51,272 = 37,50,633
- Search Engine Marketing (SEM)
Search Engine Marketing is often confused with Search Engine Optimization, but the main difference is that SEM includes paid strategies. SEM managers research keyword trends to see what people are searching the web for and determine the appropriate amount to pay for such terms, so the company site appears in search results. It's a mixture of SEO and advertising that helps bring traffic to the website.
There are plenty of tools and platforms used to research search terms, manage to bid, and perform A/B tests to see which ones are most effective. SEM managers must be highly critical and data-driven to succeed.
The average salary for SEM Manager: $74,399 = 54,42,413
There's no turning back to the old days and old ways of conducting business. A digital revolution is coming. Technology continues to advance, evolve, and improve at a mind-numbing speed.
As more businesses compete to stay relevant and competitive in the digital marketplace, the higher the demand will be for qualified and experienced digital marketing professionals. Digital marketing is a great career choice for someone who wants to work on this technical revolution's cutting edge.