Ask a business owner what they would like most in the world, and they will probably tell you “more customers.” So what often comes after customers on a business checklist? More traffic to their site. There are many different ways you can increase traffic on your website, and in today’s post, we will look at some of them, including several ways to boost site traffic for FREE.
This one is so obvious, and we are going to look at it first. Paid search and social media advertising are all great ways to attract customers, grow your brand, and bring your site in front of people. Adjust your paid strategies to meet your goals – do you want more traffic, or do you want to increase conversions, too? Each paid channel has it's good and bad, so decide your objectives before deciding to use your credit card.
2. Social Media
It is not enough to create great content and hopes that people find it – you need to be proactive. One of the simplest ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for small, snappy links, whereas Google+ promotion can get your site to show up in personalized search results and seems especially effective in B2B niches. If you are a B2C product company, you may find excellent exposure with image-heavy social channels like Instagram and Pinterest. Here are more suggestions on making the most of social media marketing.
There is no special formula for content marketing success, despite what some want you to believe. For this reason, diversify the length and format of your content to make it as appealing as possible to different readers. For example, intersperse shorter, news-based blog posts with long-form content and video, infographics, and data-driven pieces for maximum impact.
4. Write Appealing Headlines
Headlines are one of the crucial parts of your content. Without a compelling headline, even the most interesting blog post will go unread. Master the art and skill of headline writing. For instance, the writers at BuzzFeed and Upworthy often write more than ten different headlines before finally selecting the one that will drive the most traffic, so ponder carefully on your headline before you hit “publish.”
5. Pay Attention to On-Page SEO
Do you think SEO is dead? Think again. Organizing your content for search engines is still a worthwhile and valuable practice. Are you making the most out of image alt text? Are you producing internal links to new content? What are you doing about meta descriptions? Optimizing for on-page SEO does not have to take time, and it could help boost your organic traffic.
6. Aim at Long-Tail Keywords
Got your popular keyword and high-intent keyword bases covered? Then it is time to aim for long-tail keywords. Long-tail keywords account for most web searches, meaning that you are missing out if you are not targeting them as part of your SEO efforts.
7. Begin Guest Blogging
Before you say it – no, actual guest blogging is not dead, despite what you may have heard. Having a guest post on a reputable site can increase blog traffic to your website and help build your brand in the bargain. Be careful, though – standards for guest blogging have changed extremely during the past eighteen months, and spammy tactics can result in severe penalties. Proceed with caution.
8. Bring Others to Guest Blog on Your Site
Guest blogging is a two-way street. With posting content to other blogs, invite people in your niche to blog on your site. They are likely to share and link to their guest article, bringing new readers to your site. Just ensure that you only post high-quality, original content without spammy links because Google is cracking way down on low-quality guest blogging.
9. Post Content to LinkedIn
LinkedIn has become more than just a means of finding another job. The world’s largest professional social network has now become a valuable publishing platform by itself, which means you should be posting content to LinkedIn regularly. Doing so can increase traffic to your site and boost your profile within your industry – especially if you have a normal to large following.
10. Link Internally
The value of your link profile is not completely determined by how many sites link back to you – your internal linking structure can also gauge it. So, when creating and publishing content, be sure to keep an eye out for opportunities for internal links. This helps with SEO and results in a better, more helpful experience for the customer.
11. Interview Industry Thought Leaders
Think interviews are only for the elite? You would be surprised how many people are ready to talk to you if you just ask them. Push out emails requesting an interview with thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition increase your credibility and increase traffic to your website, but the interviewee will also probably share the interaction too, further expanding its reach.
12. Do not Neglect Email Marketing.
So many businesses are concentrating on attracting new customers through content marketing that they forget about more traditional methods. However, email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant increase in traffic. Just be careful not to annoy people with constant emails about every single change in your business. Also, do not forget the power of word-of-mouth marketing, especially from customers who are already enjoying your services or products. A simple email reminder about a new product or service can help you increase your traffic, too.
13. Make Sure Your Site is Responsive
The days when users did internet browsing exclusively on desktop PCs are over. Today, more people are using mobile devices to use the web, and if you force your visitors to scroll and pinch their way around your site, you are telling them to go elsewhere. So even if you have an essential website, you still need to ensure that it is accessible and comfortably viewable across many devices, including smaller smartphones.
Use these methods to gain more exposure and drive traffic to your website. You can check out our YouTube video (Drive Traffic to Your Brand New Website with Almost No Money! link) for more tips and tricks.