A marketer may be experiencing confusion regarding executing promotion or implementing a digital strategy for WhatsApp. This blog will also address that and woo your trouble away. Before a decade when WhatsApp was introduced into most lives, it was merely seen as a tool to communicate with networks and family. However, with passing time, many improvisations and features were added. Companies and brands also started to exist on this medium like a normal netizen. It soon becomes a go-to place for brands to respond to or approach a customer. 

The first place in the list of most sought-after marketing and communication platform is gradually taken by WhatsApp. Every element that goes into promoting a brand can be achieved and implemented by using WhatsApp. Platforms like Instagram, Facebook, or Snapchat are also considered options when going for a digital marketing campaign. However, WhatsApp is favored by most brand managers due to its edge. It has an enormous audience (that too of all age ranges, from kids to Grandpa). It mainly helps in building strong customers relationship that leads to an increase in sales. 

Almost 2 billion users are active on WhatsApp. From India alone, 340 million are registered, whereas 68 million are registered in the US. A staggering number of potential customers can be found on a single platform. Add to this the fact that people check WhatsApp every day at least once (Yeah, I check it 230 times, so what! hehe). Also, the cherry on the pie is the open rate of WhatsApp messages; 98% it is. You could not have asked for better! 

Also, in hindsight, the credibility gets built if you have an option or even if you reach out to them on WhatsApp. Whereas the tag “Sponsored” or “Promoted” appears on, say, Instagram, it is a hindrance in proceeding with buying decision as it feels like being pushed. 

WhatsApp is the best for a brand that is looking to invest in a long-term strategy. It is so that the conversations in WhatsApp chats appear as a thread. Implying easy to recall as opposed to promoted posts on other platforms. For instance, a promoted post on Instagram may appear as a pop-up. 

Hey, but why suddenly do brands splurge on WhatsApp?

It is fascinating that the first ones to appear on WhatsApp (even without turning on the Business account feature); were the local ones. Local businesses are generally run on a small scale, and they aim to get into the inbox of their network of people. Also, they like to connect with people within particular geographical boundaries, which makes them different from big brands that wish to span an entire state or country.  

Also, using WhatsApp is very handy to ensure that personal and professional life is kept separately but with minimal navigation. On other platforms, one must be actively posting and navigating to DM to interact. 

Comprehensive and detailed

It is also adored for its comprehensive information, which can be fed. One can add the Business name, display picture, and address of the business (along with a map). A brief business description can be added along with category, working hours, email address, and a website link. 

Such information can be used for potential and current customers. People contacting the account will get notified that they are connecting with a business account. 

Auto-reply: 

 While one is away and might not be able to respond to any messages, the Whatsapp business version offers an auto-reply option. It enables the users to pre-set replies in accordance with the categorized input. It, in turn, assures the customer that they are heard and conveys assurance rather than making them wait. 

Standard scheduled response:

Owners get relieved as they get to choose an automated response that will shoot immediately as and when somebody messages them. Thus they can set up an “away message,” “Greeting Message,” or “Quick replies” message. It should not be confused with Auto-reply while away, as scheduled response works each day even when you are not away. It is like a blue tick that conveys that we have received your response. Some people also set a FAQ as a scheduled response when the volume of messages is very high, and a FAQ might answer a query to reduce the burden on customer support executives. 

Labeling chats:

 The business version also has an option wherein one can add a label to a conversion to remember the order's status (Labels won’t be visible to customers). 

Payment gateway: 

The ultra-cool feature that the business version offers is payment. Just fill in the details, link your bank account, and you are all set to send and receive payments.  

Tools for WhatsApp marketing;

You may wonder which tools I am referring to since Whatsapp does not support any form of advertisement. Although be rest assured that there are tools that can aid you in activities that are a must while using a business account on WhatsApp. 

Twilio:

 It’s software that is utilized for sending bulk messages on WhatsApp. It has multiple communication channels that can be used for purposes like Voice, Text, Video, and e-mail. One can also integrate WhatsApp with normal text messaging; multi-channel, multi-party interactions are possible. Moreover, it provides access to software and in-built tools for visual workflows, analytics, custom building messages from templates, and analytics. 

Viking: 

It is primarily identified as an allrounder in Whastapp Marketing. It supports varied formats like documents, excels, and pictures while sending promotional messages on WhatsApp. Add to this the tools that enable sorting contacts, extraction of reports, and swift file sharing. It is also trusted as the best e-e-marketing tool as it helps maintain and develop the customer database (after a considerable amount of time, this database acts as a gold mine). 

Wati.io 

Whatsapp Marketing API supports it. It helps in personalizing conversations at scale and thus makes customer engagement software. One can deliver personalized notifications in a programmatic manner through its API. It offers an inbox with smart routing, canned response, analyzed reports, and data tagging. Although The stealer deal remains, the chatbots that automate conversations are in line with workflow builders.  

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