Difference between Traditional Marketing and Digital Marketing in 2021

Marketing is an essential part of creating brand awareness and even getting sales. It’s the one thing that pushes a customer to your products. However, there is no one way of marketing. You can market your product on TV, billboards, online ads, and much more. These marketing methods are of two major categories, Digital Marketing and Traditional Marketing. You can go for both types of marketing if you have a good budget. But if not, you should focus on a marketing strategy that will be within your budget and provide good ROI.

In this video, we’ll explain what digital and traditional marketing is, their pros and cons, and what is better for you. So, let’s get started:

What is Digital Marketing?

Digital marketing focuses on marketing for brands and products through online methods like websites, social media platforms, Mobile Applications, Emails, etc. It consists of organics and paid both types on marketing.

Actually, Digital marketing is an umbrella term for marketing through online mediums. There are various types of marketing like:

  • Search Engine Optimization (SEO): Organic method of promoting the website through search engines.
  • Search Engine Marketing (SEM): Promotion through search engine ads.
  • Social Media Marketing (SMM):  Marketing through Social Media (both paid and organic)
  • Affiliate Marketing: Marketing through affiliate marketers
  • Email Marketing: Marketing through emails

What is Traditional Marketing?

Traditional marketing is marketing through mediums which we use traditionally. It involves physical items like print ads in magazines and newspapers. It can also be done in radio or TV commercials, posters, brochures, and billboards. Apart from using digital ways to promote your brand, any other method is considered traditional marketing.

Another traditional marketing model is when people discover your business through networks and references and start purchasing your products and services. It is a conventional form of marketing, which helps grow your business and promote your brand using offline marketing.

Now that you understood both the marketing methods, let’s see the pros and cons of both:

Digital Marketing Pros

The following are the benefits

Can target specific Audience

One of the best digital marketing features is that you can show ads only to your target audience. Either search engine ads or social media ads have many options to target. You can target as per demographic, interest, and many more things. It increases the chances of the user getting converted from your ads.

Can target for specific goals

On online ads, you can choose the goal of your ad campaign. It could be brand awareness, consideration, sales, etc. You can also choose how you will pay. Cost per click or cost per view. Not just that, you can use influencer marketing for brand awareness and affiliate marketing, and email marketing for sales.

Easy to measure

The ads and social media platforms provide analytics that helps you measure, track, and make changes over time.

Higher engagement

It’s easy for a viewer to engage in digital marketing. Audiences can easily react to your social media posts by liking, commenting, sharing, etc. They can also engage with your emails and other digital platforms.

Digital Marketing Pros

Security issue

Digital Marketing depends on the internet. There are tonnes of spammers and hackers on the internet that can breach security and misuse social media accounts. So in digital marketing, it is a must to stay alert.

Complain and Negative Feedback

It is easy for viewers to engage with your social media posts and ads. Same way, it is also easy for them to give negative feedback. They can provide negative feedback by commenting on your social media post, rating your app, shop, etc.

Digital Marketing Vs Traditional Marketing

Traditional Marketing Pros

Easy to Discover

It is to discover traditional ads, whether TV ads, newspapers, magazines, or billboards.

Higher Impact

If a traditional Advertisement is good, the impact of the ads remains very strong. People don’t forget impactful ads for years. There is a very high chance of remembering a TV commercial published years ago in your childhood.

Traditional Marketing Cons

Difficult to measure results

Unlike Digital Ads, Traditional ads can’t measure how many people watched them and how many engaged with them.

Expensive in comparison to digital marketing

Publishing ads on newspapers, billboards, or TV can be costly. Hence only a few companies can afford it.

Traditional marketing is one-way and static.

When you publish an ad on billboards, TV, or Newspapers, you don’t know how people watched it or reacted to it. Hence, traditional marketing is one way.

Can Traditional Marketing and Digital Marketing Maintain a Balance?

The world has entered a digital era. Many of our daily activities are now performed online, like reading the newspaper and banking. Traditional markets still have an audience, but it is on the decline with the growth of digital marketing methods. With this growth, marketers need to start investing in digital forms of marketing. We now exist in a world where it is essential to have a website and use the internet to interact with the audience. Due to this, businesses should carry on their traditional promotion and ensure that they are present digitally and plan to expand their online presence.

Where Should I Invest?

Setting a marketing budget is one thing, but ensuring you get maximum returns on your investment is another.

One should focus only on those marketing channels and methods that are more likely to give you the best bang for your buck.

The digital marketing vs. traditional marketing debate is age-old, and it’s far from over.

However, given the advancement in technology, we must accept that digital marketing can help a business generate qualified leads/sales without causing much damage to the budget.

The risk is less when compared to traditional marketing.

You will find businesses of all scales taking advantage of digital marketing if you look around.

Primarily because of the lower cost/barrier to entry compared to offline marketing strategies such as print advertising.

Even though print ads can aid in brand building, digital marketing can help a company build a solid foundation for effective promotion.

And you can do it with a much smaller budget.

Final Thoughts: Traditional Marketing vs. Digital Marketing, What’s Better?

With these data and facts, we hope to have convinced you that digital marketing is the way to advertise as a small business.

If you have already tried traditional marketing before and haven’t seen the growth results you wanted, then give digital marketing a shot.

There is little risk and great reward. That’s not a combo you often see in the business world. Thank you for your time and attention.