How to be an Instagram influencer? | A step by step guide to become an Instagram Influencer in 2021
If I ask you, are you familiar with the term influencer? Then you will excitedly reply, obviously yes, who is not.
An influencer is a person who has considerable followers on social media. He also holds the power to influence the people within just a 30-sec reel, which is so fascinating. It is why the whole gen z is trying to be an influencer. But, unfortunately, not everybody is succeeding.
Being an influencer looks easy, but in reality, it requires much more hassle. I am sure somewhere, you also wish to be an influencer, but you don't know where to start.
And, you might be one of them who has already started the journey but is still stuck on 300 followers. If you are not succeeding, then your strategy is wrong, and by following the incorrect critical plan, you will never succeed in this world. But do you even know what the incorrect ways are? Why are you failing?
Let's look at some of the incorrect ways.
- If you create content for multiple niches, there are fewer chances of success.
- Writing irrelevant bio
- Unoptimized Profile
- Messed up feed
We know that the competition on Instagram is huge, and if you keep wasting your time on the wrong methods, you will surely get frustrated, not successful.
I am not saying this to scare you. I am just trying to show you the reality of the virtual world.
It doesn't mean that you should sit in a corner and stop dreaming of being an influencer. Just like the social media world also has two sides. Some people fail miserably at being an influencer, but some are being sensations within a night. If you are willing to be a second one, then before starting, you should learn the basics.
In this article, we'll give you a step-by-step guide to becoming a successful influencer. But, before let's first understand what's an influencer in brief:
What Are The Influencers?
In easy words, "Influencers are the people who can influence vast numbers of customers, subscribers, users, etc." These influencers typically promote products or services through social media platforms.
Influencers are the people who know how to earn through social media. There are many influencers who got millions of followers in less time. However, some struggle in the start but get bombarded with followers later. Hence, the journey of every influencer is not similar but to be an influencer you can follow these few steps:
Create An Instagram Business Account or Creators Account
If you want to be an influencer, you should not have a private account, not even a personal public account. You should switch your account to either a business account or a creator’s account.
Instagram business account or creators account provides you with various features that can ease you increase your follower base. With these accounts, you get access to Instagram insights, which give you detailed information about your followers, reach of your posts, engagement on your posts, your weekly progress, etc. By regularly tracking these insights, you can enhance your reach and increase your follower base.
Pick Your Niche
An influencer could be the one who educated or entertained you. But in both cases being generalized may not give you success. Hence you have to pick your niche AKA a specific thing. You could be the one who makes people laugh, or you dance better or you are an expert in a specific topic. You know yourself better, hence, before aiming to be an influencer, first decide in which way you are going to influence others.
Know Your Target Audience
To succeed as an Instagram influencer, you should know everything about your followers and your target audience. Knowing the audience gives you a better understanding of their likes and dislikes. These details help you in creating relatable and demanding content.
To know about your target audience you can create personas. Like if you are an influencer who educates your followers on the stock market. You can create a person of your target audience which consists of a specific age group, their interests, gender, etc. When you understand your target audience, you can create content specifically for them which will help you get more reach and engagement.
Write a Compelling Bio
What's the first thing you see when you want to know about an Instagram Influencer? Probably you also read the bio to understand the content of that account.
An Instagram bio tells users everything about the account. Hence it's the first thing that users look at when it comes to your profile. That's why it's essential to write a compelling and detailed bio. Optimizing the bio with the keywords and phrases relevant to your niche makes your account more searchable.
The best practices that influencers follow while writing a bio are:
- Using Keywords
- Using Emoticons
- Using CTA (Link)
- Add Relevant Hashtags
- Add contact details like email id.
Make Your Instagram Feed Aesthetic
Your page's aesthetic– colors, look-and-feel, layout, etc. – is the first critical error from Many platforms that help You, particularly your followers, see when they visit your profile. Your Instagram aesthetic creates the impression, and that is why having eye-catchy layouts and colors can grab audiences' attention very quickly.
Make sure your aesthetics are appealing and align with your brand's personality. Visuals play a significant role in creating impressions; hence taking them casually can harm your follower count. So one of the prime things you have to do as a social media influencer is to pick an aesthetic for your feed and consistently keep it.
Choose an aesthetic that suits your personality and matches the mood you want to represent through your content.
Prioritize Quality And Uniqueness
When we open Instagram we get bombarded with content. Every human has a specific capacity to watch a certain amount of content, hence they are not going to keep following more and more accounts. Hence, it’s not easy to get more followers nowadays.
But one which can get you a lot of followers and also will help the current follower to engage with your content is Quality and uniqueness. When I say Quality, it can be different for every niche. If you are an influencer who focuses on comedy, the way you keep your content as humor will be considered as quality. In a course of time, if you are unable to make your followers laugh, they will eventually stop engaging with your content and can even unfollow you.
Like this, if you are an influencer who educates, quality becomes very important.
Also, being unique is important to stand out in tones of content. You should always ask a question: If everyone is doing a lot of stuff, what can I do which will stand out?
After focusing on quality and uniqueness, you should also post consistently. If you wish to be an Instagram Influencer, you need to make a posting schedule. It is quite tough in the beginning. To make it simple you can make use of post scheduling applications like Hootsuite, Buffer, etc.
In the starting, you should analyze the audiences' behavior and then, according to their timing, start planning your schedule. To plan your schedule properly you can make use of Instagram Insight’s “most active times.” It will show you when your followers were active the most.
Focus On Meaningful Engagement
Getting good engagement should be your focus. When you attain an Instagram influencer follower count level, you will start getting many comments on your posts. But engagement is a double side process. Maybe you will start getting many words, but if you don't engage with your audience, there will be a day when your audience will stop engaging with your posts. Hence, whenever you’ll get a comment, try to turn it into a conversation.
Know The Trends
In the past few years, moment marketing has grown like never before especially when the TikTok and Reels started getting popular. Brands and creators both understand the value of trends, and that is why they are utilizing moment marketing. Moment marketing helps influencers to stay relevant in the ever-changing digital world. As an aspiring Instagram influencer, make sure you profit from moment marketing trends popping up on social media.
By doing so, you become a part of a larger conversation. More Users reach you, and they are more likely to engage with you if your content interests them.
Collaborate With Brands
To be a visible name on Instagram, start looking for collaboration, but The easiest way to collaborate with the brands is, making sure your email address is added to your bio. You can also use Instagram's collaboration feature.
Brand collaborations can benefit you immensely, especially if you want to be a paid Instagram influencer. Many platforms help content creators ally with famous brands who will pay them for creating content on the brand's behalf.
Now you are all set to be the next viral Instagram influencer. Being an Instagram influencer is not rocket science. It requires patience and consistency, so don't wait for a good time. Take your first step today, and then consistently follow the process. Indeed the outcomes will not appear on the next day. But trust me, the result would be worthy of every effort.