Every business owner dreams of organic conversions. SEO (Search Engine Optimization) is a must to make this a reality. Once you get the hang of it, your site's progress will increase substantially, and you'll be out of the sandbox.
As a new business, I am sure that you must have surfed the net and left scratching your head after getting bombarded with a variety of techniques and technical terms. Although, now that you have found this blog, you can get rest assured that there are no fancy terms or extra fuzzy methods to be followed.
So let's begin. Presenting to you the Minimalist SEO Checklist that you will ever find.
Google search console: It's an effective SEO tool that you can use as a beginner and even as an established player. It's totally free, and once you make an account, you can have access to vital metrics like significant traffic bringing keywords, fixing errors on the website, checking the page experience score viewing total clicks on your page, the position of the company, and the like.
Google Analytics account: the next logical step after being onboard on the search console is to make an account on Google Analytics. Linking console and analytics will provide you with some crucial insights that will enable you to arrive at better decisions. It has many features like gauging the traffic from Google, checking if the traffic has increased, reveals the source of other sites or engines that might be contributing to your traffic. Oh, and also, you get to know about the average bounce rate, page views, and average time spent on site.
List of long-tailed keywords:
It is not necessary to postpone the keywords search till the launch of the business. Focusing beforehand gives ample time to dive in and look for long-term keywords (short-tailed are not a very good source of bringing traffic, especially if a business is serving a niche community. One should initiate the research beforehand and make a list of keywords that might be relevant. Then make it as precise as possible by the method of elimination.
Is it already sounding technical to you? Don't worry, here's a tip for you. Just type in one word in Google which is related to your business/product, and don't press enter. Rather check out the suggestion by google below your search. Note this down as these are the keywords that are searched very often and hence suggested by Google.
One of the on page-SEO checklist is to include your keyword in your URL. This is very effective as the URL becomes Keyword-rich. It can help your site. It also boosts the reliability of the site as crawlers read URLs too.
Develop good H tags.
It is nothing but heading and subheadings. It defines what your text is about and helps Google present your site when a similarly worded query is posed.
Add a name to images:
Just like we give headings to text, naming images makes Google understand what the image is all about. As Google cannot read, i.e., see images, headings are a great way to up your page even through image search. There are two steps to it: firstly, name the image while saving, and secondly, add an alt tag that is a bit descriptive while adding an image to your page.
Analyze search volume as metrics:
Newbees, at times, get caught in the battle of finding a tool that presents the accurate search volume for their keywords. However, the fact remains that differences in search volume are reported as per the tool used. The key here is to take a birds-eye view on volume instead of digging which tool is showing accurate numbers. This will help to view keyword search volume as a metric instead of an absolute number. This will avoid any confusion that may crop up while comparing numbers across tools.
Reduce your bounce rate:
It cannot be overstated how important it is to reduce the bounce rate on your site pages. This conveys the message that your content is irrelevant as compared to what has been promised. It significantly affects your ranking as no search engine would like to present a result with which users have been reportedly dissatisfied.
The bounce rate may also increase if a link is broken. It reflects the error when a user tries to access the said page. A great way to mitigate this is by adding a link to an important website section on the error page itself.
Link to own social media:
Even though social media has no direct relation with your site rank, it does make a difference. Hence, link your social media accounts with your website. Having a good and connected social media account can act as a funnel to draw visitors to the website. This will ultimately lead to increased views, reviews, comments, and the like that may influence your rank.
Well, that's all you need to begin your SEO journey.
It was really not so technical, was it? Well, then go ahead. Make those tweaks. Complete your checklist and see the difference it makes.
Happy Learning Folks.