I'll start this post with a crazy fact, according to Statista, "Facebook has become the first social media platform to surpass one billion registered accounts and presently has more than 2.89 billion monthly active users. In the third quarter of 2021, Facebook reported over 3.58 billion monthly core Family product users."
Also, 500 million people use Instagram daily, and these crazy stats tell us social media marketing is one of the best ways to reveal your business to billions of people.
Generally, most businesses are aware of this, but only a few excel at using social media marketing the right way.
Social media marketing guides instruct you to be authentic and make unique content. But when you try to do something special, it doesn't work, and you don't get the desired results.
That is why several business pages on Facebook only have hundreds of subscribers. Your brands and businesses could be doing everything right—but there are some things which you might be not aware of, where you lack.
Let's have a look at nine common social media mistakes that you can avoid if you want your social media campaign to show stellar results:
1. Not doing things without a proper plan or strategy.
Many people who take initial steps in social media are just following a guide without any proper understanding. Instead, one should put together a practical social media marketing strategy.
You can begin with understanding your possible actions regarding social media and your business goals. That should usher all of your actions.
Executing your social media marketing without knowing who you are interacting with, how to vend your posts, and what next step to take is like going in an unknown direction; you are just roaming here and there without knowing where your destination is.
A huge mistake that can make your whole campaign fail.
2. You do not know who your audience is.
Knowing your audience is essential to making an effective plan. Many brands simplify their audience to a point where this simplification misstates reality instead of helping understand it.
Most of the population who use Instagram are 18 to 34 years old, and they come under the category of the Millennial generation. So, who are Millennials? They like sharing memes—if you work by this understanding, your social media is over before getting started.
Instead, study your audience to know them better. You don't have to take an interest in all the millennials, and you have to understand people who are buying from your brand.
This doesn't just help you create more precise targeting, but it also enables you to adjust your tone and content.
3. Buying followers
Buying followers is surely against the guidelines of all social media platforms. Over time, when fewer and fewer people follow your brand or page, everyone desires to buy followers. Do you believe you can buy followers for 5$?
This sounds tempting. In reality, you're paying for your brand page on social media to fail. But how? Because buying followers goes against the Facebook and Instagram algorithms.
So many thousands of fake profiles were created for selling followers on Facebook that even official ads resulted in fake likes. This resulted in a scandal because these fake likes were damaging businesses, and Facebook had to delete around 2 billion fake accounts. Why did big brands make Facebook do that?
Because these fake accounts avert posts from being promoted by the algorithm, your original subscribers will see very few posts.
Remember that you are not chasing the subscriber count; you are chasing conversions. And purchasing followers is only going to harm you.
4. Selecting the wrong tone
You can do whatever you want with your profile on social media. After all, you only have to tell your friends more about your personal lives. A brand's behavior on Instagram or Twitter is subject to more rigorous scrutiny.
If you select a brand voice that is too official, you are at risk of being too boring for people. Hold on, and there is even more significant social media sin. You are trying to engage your social media users by being too casual.
Endeavors at humor can also fail sometimes. This joke, for instance, I would Unilever didn't enjoy this time. Dove ad posted on Facebook was a four-panel image displaying a young African American woman removing her shirt over three panels.
In the fourth panel, you see a young white woman. Oops!
In Google search results, the ad showed up as a "Dove racist ad." While no agency has taken "credit," Unilever said the ad was intended to show "the diversity of real beauty."
Another example is of Audi: Chinese Wedding Commercial
It's always important to check out a car before you purchase it. Audi turned this idea on its head.
The groom's mother walks up to the altar and starts checking out her daughter-in-law in the ad. She pinches her lip, pulls on her ears, and looks at her teeth and tongue before giving a nod of approval to her son.
Then, the tagline reads, "An important decision must be made carefully."
Unluckily, this commercial misses the mark by objectifying women and reducing their value to a vehicle. It was far more offensive than it was humorous.
So before you post an ad, take the time to figure out the tone that reflects your brand and connects with your audience.
5. Employing irrelevant hashtags
We all know that we need to use hashtags to get more exposure. Involve your brand in trending topics, and thousands of people will see your account. This sounds very easy, but it has a considerable downside.
Millions will see your brand of people. If you make an error, everyone will know about it. Simple deleting the post won't save you since it can be accessed through the web archive.
Check out this article and learn about: The dos and don'ts of hashtags.
Stick to essential, relevant hashtags—and adhere to jokes that don't call into question brand values.
6. Not being active in the comment section.
One of the best ways to make Facebook and Instagram algorithms like yours is to enchace the engagement rates by having many comments on your posts. Facebook.
Commenting doesn't only appeal to the algorithm; it develops connections with your followers. really take interest to respond to their comments, they'll like your brand more.
Not replying to comments or staying silent is a major social media mistake.
7. Selling a product vs. a lifestyle.
Consumers head to social media for something more than "buy, buy!" So if you continue selling language and visuals, you are making a huge mistake. Instead, develop a lifestyle for your brand, a narrative that fans can invest in.
What topics does your brand care about? What elevates your brand?
8. Removing negative comments
Several brands get a negative comment, engage in a lengthy and ugly conversation, and then delete the whole thread.
This is very stupid and the most unauthentic thing you can do. Show your audience that you have nothing to hide and be factual when you get a negative comment.
If someone comments on your wrongdoing, thank them for their suggestions/advice and try to improve. If they're making fun or insulting, you can ignore them.
9. Being A Little Too Robotic
Too much dependence on auto-generated posts looks terrible and seems like you're not interested, and often leads to potential customers tuning out.
Put your effort and time to keep fresh, innovative content at the center of social media to engage your entire potential audience.