Bad SEO is not uncommon, and yes, it can indeed destroy your Google rankings.

This piece will describe what bad SEO is and what 10 common practices can negatively impact your rankings.

What is bad SEO?

Practices that are dishonest, outdated, or outside the boundaries of Google webmaster guidelines are considered bad, which is why the term ‘bad SEO.’ While SEO optimizes your website for search engines, bad SEO can generate the opposite results.

So, let’s check out these techniques that can badly affect your rankings and, most significantly, what you should do to avoid them.

1. Duplicate Content

Always keep your content unique and original. To avoid bad SEO, don't publish duplicate content on your website.

Duplicate content is worst for SEO. If search engines already have similar content in their index, you do not require to index your page since it has nothing new.

If you require to write some duplicate content on your website because it is helpfu, for your readers or because of the character of your brand, you should “no index and no follow” those particular pages so that they do not have a damaging impact on your SEO.

2. Keyword Stuffing

Repeating the exact keywords repeatedly not because they are helpful in the text but because you are supposed to optimize your copyIf is very damaging for your SEO.

This stuffing practice will frustrate your visitors from interacting or reading the content; not only this, but it will also signal your search engines that you are trying to deceive their algorithms.

Writing your keywords in the title, description, opening paragraph, and sometimes in the body is enough.

3. Guest posting for links

Last year many people insisted that a secure way to get backlinks to your site was guest posting. While guest posting is one of the ideal ways to do that, if not done correctly, helpful can get posts on top websites related to your niche not to get a link but for more exposure and praise.

4. Receiving low-quality guest posts

You can let new writers develop content on your website and publish content written that is original, relevant, and valuable for your audience. If you don’t follow the above rules, it’s ideal not to post anything.

Publishing new content daily is a great SEO practice, but it is also crucial to balance content developed from the website and content offered to the website in exchange for a link in the author bio. 

5. Cloaking / Invisible Text

Hiding the actual destination of a link and showing different page versions to crawlers and users was a widespread practice earlier, but this is not happening anymore. Using this technique is a horrible practice.

You just have to keep one version of a page for both your users and search engine to ensure that users can differentiate between website content and ads.

6. Many ads above the fold

Google punishes websites with many ads above the part of a visible page without scrolling (above the fold).

If you find a sudden decrease in traffic, you should check if you were affected by the page layout algorithm.

7. Paid links 

Developing a successful website or blog takes time, patience, and dedicated hours of hard work to develop the content and get those valuable natural backlinks. But you prefer to take shortcuts, you may get an interim success initially, but in some time, you will failure knocking on your door.

Buying links is a bad practice. Within some time, Google will find out, and you will lose your rankings, and then you have to work even harder to achieve something good online.

8. If you are not using Google Webmaster tools 

Google developed the webmaster tools to establish better communication with web admins. There is a lot of information you can get about your website and many tools to help you comprehend how to improve your SEO and rankings in Google.

You can check for wrong links, crawl errors, duplicate titles, descriptions, etc.

9. Having a lot of outgoing links

It’s not only the incoming links that can damage your website but also the outgoing links. Websites with many outgoing links without the ‘nofollow’ tag can be considered link farms or paid directories.

You should ‘nofollow’ any links in ads, comments, and websites that you don’t trust fully.

10. Slow or unavailable websites

Your website should load in less than 4-5 seconds and be available 24/7. Anything that does not go according to the above rules is considered bad SEO practice.

A good hosting provider is essential for having 24/7 availability, and modern software like WordPress can help you build fast websites that load within the accepted range.

Wrapping up

More critical for website success these days is to follow good ethical SEO practices based on Google standards and be up to date with the latest developments of ranking algorithms.

helpfulness of the past such as keyword filling, cloaking, massive link building, and banner stuffing are a thing of the past and should be avoided.